This August, as the nation celebrates National Black Business Month, National Farmers Week from August 3 to 9, and National Noney Bee Day on August 16, the spotlight shines on Howell's Standard. The mother and son raw honey business in DC perfectly embodies the spirit of these celebrations by highlighting entrepreneurship, community connection, and the vital role of bees in our environment. The NoMa Farmers Market on 3rd Street NE in DC features a lively mix of local vendors, and one stand in particular draws many curious shoppers: Howell’s Standard, a raw honey business run by mother and son, Alexander and Monica Howell.
Inspired by the health benefits of honey, the Howells began their journey during the pandemic when they decided to cut out white and processed sweeteners due to health concerns. Their search for a clean, natural alternative led them to raw honey at a farmers’ market. The positive impact on their health and energy was so significant that they decided to share the benefits with others. Alexander also aimed to bring a younger perspective to a business often associated with older generations.
“My hair started looking a lot better, I had a lot more energy, and my skin started to look better. I decided, why keep this to myself when I could let everybody else enjoy it?” said Alexander Howell, owner.
Howell’s Standard has grown from a personal passion into a thriving small business. Through research, attending business and herbalist classes, and participating in local markets, the Howells have expanded their offerings to include unique honey varieties infused with herbs and spices. Their market table features customer favorites such as ginger honey, known for its digestive benefits, and elderberry honey, valued for supporting immunity during the back-to-school season. Buckwheat honey, known for its medicinal qualities, remains a staple for home remedies like cough and cold relief. A recent innovation is Earl Grey honey, which infuses tea into honey for a distinctive aroma and flavor.
On market days, visitors can also pick up honey sticks, a simple, portable way to enjoy a sweet boost on the go. Alexander currently works with local beekeepers in the Mount Airy area, supporting their operations and staying closely connected to the source of his product.
“We stay connected with local farms and the community to keep up with what’s happening. While we currently produce our honey with partners, we hope to acquire land soon to manage our own hives and production,” said Alexander.
For Alexander, being part of National Black Business Month is about more than recognition; it is about visibility, community, and paving the way for others to thrive. National Honey Bee Day holds personal significance as well, serving as a reminder of the essential role bees play in food systems and the natural environment.
“I’m proud to occupy this space in something bigger than myself and be a beacon for others. Even if they don’t have a business yet, seeing me might inspire them to start something unique. Whether it’s jam or something different, it’s about showing up as something different, someone you don’t often see,” said Alexander.
As the Howells look toward the future, they plan to expand production and increase their presence at markets throughout the region. Shoppers can also find their products through social media channels and online sales.
“It’s rewarding to see customers return, sharing our honey with family and friends or including it in weddings and birthdays. It’s become a meaningful part of their meals and celebrations,” said Alexander.
From one small farmers market discovery to becoming a fixture in DC’s local food scene, Howell’s Standard shows the power of passion, health-conscious living, and entrepreneurial spirit, sweetened, of course, by the hard work of honeybees.
To learn more about Howell’s Standard, click here.