Women's History Month is an opportunity to celebrate the remarkable achievements of women throughout history and recognize their ongoing contributions in various sectors. At DLCP, we take this time to spotlight the women in business who are making a difference in our community. Their leadership, vision, and resilience drive innovation and growth, and we are proud to highlight their stories. Join us as we honor these trailblazing women and the positive impact they continue to have on our local economy and beyond.
Planting Possibilities: How Grounded is Creating Space for Women to Thrive
From left to right: Danuelle Doswell and Mignon Hemsley
Located in the heart of historic Anacostia at 1913 Martin Luther King Jr Avenue Southeast, Grounded is more than just a plant store. It is a sanctuary for wellness, community, and growth. Founded by Danuelle Doswell and Mignon Hemsley, Grounded began as a virtual shop in 2019, sparked by the duo’s shared love for plant collecting. Despite the uncertainties of the pandemic, they officially launched the business on Earth Day 2020.
“We were a bit apprehensive about launching but decided to stick with it. We knew that if just one person heard our story and connected with our mission, it would be worth it,” said Danuelle Doswell.
A viral story propelled their platform to 5,000 followers by launch. Since then, Grounded has shipped more than 30,000 houseplants to customers in major cities across the United States, including the DMV, Los Angeles, and New York.
For Danuelle and Mignon, Grounded represents more than a business. It is about fostering an environment where women can thrive and reach their full potential. Danuelle reflects on how opportunities for women have expanded over generations, allowing them to create their own paths and support one another in business.
"It is exciting to be at the forefront of creating a new space for women, one that breaks traditional roles. I see this through myself and my business partner. It feels like a dream."
Grounded offers a variety of plants suited for all skill levels, from beginner-friendly options like snake plants and pothos to unique and hard-to-find selections. The founders believe that bringing greenery into living spaces is a simple yet powerful way to enhance well-being.
The business has continued to grow, attracting widespread interest. Recently, DC Mayor Muriel Bowser recognized Grounded for its impact. The business also received support from the Neighborhood Prosperity Fund, which provides local financing to encourage community development, economic growth, and job creation in emerging areas.
Looking ahead, Danuelle and Mignon encourage others to take risks, trust in their vision, and embrace the journey of entrepreneurship. To learn more about Grounded, visit here.
Crafting Connections and Community at Merry Pin
From top to bottom: Michelle Molotsky, Madeleine Odendahl, Megan Flynn
Nestled in the vibrant neighborhood of Georgia Avenue NW, Merry Pin is more than just a craft store; it’s a haven for creativity, community, and connection. Located at 7350 Georgia Avenue NW, this unique space was founded by three women who share a passion for arts and crafts and a deep commitment to creating a welcoming environment for all.
The inspiration behind Merry Pin stemmed from the founders' desire to create a space where people could gather and craft without feeling out of place. Madeleine Odendahl, one of the founders, reflects on the early days: “A huge part of the way that those came together was personal. We wanted a place where we could craft, enjoy a cup of coffee or a glass of wine, and not feel judged for doing so.”
With crafting supplies often being costly, the founders were determined to make the hobby more accessible to all. “Crafting can be expensive, especially for hobbyists who are just starting out, so we wanted to ensure everyone had access to quality materials without the high cost,” said Megan Flynn, one of the founders.
Merry Pin has since evolved into more than just a place to shop; it’s a community hub for socializing and creative expression. The founders host a variety of events, from crafting classes to open crafting nights, where guests can enjoy a drink while connecting with others. “We host everything from spring wreath-making classes to 21+ crafting nights, where people can come, have a cocktail, and meet new people. It’s about fostering relationships, and when you break bread or share a drink together, that’s how bonds are formed,” says Michele Molotsky, one of the founders.
One way the founders foster joy is through their branding. The store’s vibrant color palette, pink, yellow, and bright blue, symbolizes the primary colors of print, creating a welcoming and uplifting atmosphere. “It’s hard to be sad when you're here,” says Madeleine. “It’s really important to us that every person who enters the store feels the warmth and positivity we’ve cultivated.”
To be "in Merry Pin" means to be happy and in good spirits; that is the feeling the founders aim to evoke with their brand and offerings. The store opened its doors on June 15, 2024, and is looking forward to celebrating its one-year anniversary this June. To learn more about Merry Pin, click here.